Advertising and Selling My Digipak Online

The use on the internet and online services is very popular within my target market. Not only for socializing but buying things too.

Social media sites, such as Twitter, Facebook, Tumblr, YouTube, etc, are all used by bands and artists these days as part of promoting themselves as a band and getting people to listen to and buy their music. They can put their song on YouTube; connect with the fans on Twitter; put photos on Facebook and Tumblr. Also, they use banners or adverts on pages that they think their fans might look at, just as adverts are put into magazines that their target audience read. The adverts can also be made interactive so if you scroll over them their music starts playing or you can click on parts of the advert to take you to other pages, such as where you can buy their music or the band's Twitter page. Below, I have made an advert that could be placed on a website, such as Glamourkills.com, Kerrang.com, and Ticketmaster.co.uk. These are all websites that I believe my target market use to buy clothes, keep up to date with music news and buy tickets to concerts. 

Note: The font used on this is wrong as it isn't installed on my laptop at home. 

Online shopping is far popular than it used to be and this has subsequently effected the music industry. Lots of bands now sell their CDs and merchandise online as well as in shops as more people are able to access the products, for example fans are able to buy products that are only available in certain countries by ordering them online. The products are also slightly cheaper than when bought online compared to in shops which makes buying the products more appealing. Because of how products are more wildly available this slightly helps the situation where people are only purchasing downloads rather than actual physical copies. In my opinion, I prefer having physical copies of CDs as you actually have something for your money rather than just a digital file, I also find the artwork and booklet interesting to look at because of the photography and lyrics that are often included inside. Some actual copies of CDs can have extra bonus tracks or extra video footage that are only available on the disk. Online stores such as Play.com and Amazon.co.uk are very popular, even HMV who are the leading store selling music across the UK have a website (HMV.com) selling music and films online. This just proves how popular using the internet to buy music is and how traditional companies are having to change to keep up with the trend. Here is a mock up of what a page on Amazon.co.uk would look like if they were to sell my album. As you can see, the album cover is the main image, with the secondary images being that of similar artists work that will stand out the fans.