How Effective Is The
Combination of Your Main Product with Ancillary Texts?
My main product, my music video, in my opinion works well with
both of my ancillary texts, my digipak and magazine advert, because of the
theme that runs between the three products. To look at how effective the
combination is I am going to look at each ancillary text in turn and compare it
to my music video.
My Music Video
The obvious link between my music video and my digipak is
the way they both visually look. The images I used to create my digipak were
photos that were either in the music video itself or were photos that were
taken on the same day while I was on the shoot for the music video. This visual
link between the two is very important because if the target audience find the
music video appealing they will be able to directly link the digipak to the
video. Generically, it’s a different style to what you might expect from other
bands in the same genre, this was mainly down to a problem that occurred with
actors while I was planning and creating the music video. If I hadn’t of had this
problem I feel that the digipak would be slightly different as would the music
video because it would have included people which would therefore make it
appeal slightly more to my target market. If there were people in the music
video there would be an obvious ‘motif’ showing the band as most music videos
in the pop/punk/rock genre centre on the artist as it’s the main focus for the
fans. This relates back to Goodwin’s theory as performance scenes and shots of
the artists are very important as its how the fans connect with the band
through the products. The front cover of the digipak is the most important as
it is what the fans see first and also will connect straight back to the video.
The image I picked was one of the most striking and when I edited it in
Photoshop using the brightness and contrast adjuster it became more visually
appealing. Also, the contrast between the white text and the green leaves of
the trees creates a interesting contrast which I believe will make it stand out
from other album covers in the genre. The next panel I would expect the target
audience to look at would be the back cover as it is where the track listing is
most commonly placed. When designing how the track listing would look I took
inspiration from other album covers, mainly All Time Low’s CD Nothing Personal,
it used the forward slash symbol a lot to separate the tracks which made it
more appealing to look at than if it was just a plain list of the tracks. The
two inside panels aren’t as important as they are normally only seen after you
have bought the CD. The image behind the disk has been edited so that it looks
as though its spinning, the image of the windmill also connects back to the
music video as there were images of windmills in the video. The final panel
includes different lyrics from throughout the song used for the music video and
also a very similar landscape image to that actually used in the video. This
again creates a strong link between the digipak and the music video.
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| Panels of my DigiPak |
Overall the magazine advert not only links back to the music
video but also the digipak too. Again the image used was one that I took while
on the shoot for the music video this means it’s very much in the same theme and
would be easily connected to the video amongst other videos and digipaks. The
use of images from the same shoot across the three products has created a very
distinctive brand style which links the three products well. The magazine advert would still be how it is
even if there were people in the video as just the image of a tree adds a sense
of the unknown and makes you want to find out more if you were just to see the
advert. Because of the genre of the band I think the magazine advert would most
likely appear in a magazine such as Kerrang! This is because the band is of a
pop/punk/genre and although this isn’t necessarily connoted in the advert
itself the music is very much a part of that genre. It would also stand out
quite a lot from other adverts in the magazine which could possibly bring more
attention to it and lead to more people checking the band out.
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| Magazine Advert |
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