Swedish House Mafia Ft. Pharrell Williams - One (Your Name)
I have picked this video because I like the way in which the video is shot and cut together. It’s made up of lots of close ups but there are no shots of the artist and there is also a story line behind the video which adds interest. It’s not really a conventional video for its genre because there are no shots of the artist.
OK Go - This Too Shall Pass
This video flows and makes you want to watch what happens at the end because of the use of the dominoes and props used. Also, unless you know what the artist looks like you can’t tell if they are in the video or not which isn’t conventional. The use of colour also makes the video interesting and entertaining to watch which is typical of music videos.
Eskmo - We Got More
Throughout this video there is a sense of ‘editing/animation meets real life’ as the background shots are real where as the other parts of the footage have been added in afterwards like the man with the TV head walking through a street. Also the use of spilt screens and reflections is quite unconventional, although some scenes look like they are filmed through a kaleidoscope.
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