What have you learned from your audience feedback?
Audience feedback is very important and to find out what my
target market thought of my music video and print productions, to find out
their opinions I took some surveys. This research method is the easiest way to
get simple but useful information from my target audience. I used an online
survey site called surveymonkey.com to conduct the surveys so that it was easy
for the participants to fill in. I sent the survey’s links to 9 people on
Twitter and also put a post on the All Time Low fan club site The Hustler Club
and my Tumblr page. The reason I distributed the links this way was so that I could
reach my target market. The people I sent the links to on Twitter are people
who I know listen to similar bands and like the pop/punk/rock genre. Again this
was the same with The Hustler Club and Tumblr because these sites are often
used by people who are in my demographic. Despite distributing the links for my survey I
only had 6 people complete one of the surveys and 7 people complete the other,
I did expect at least 10 people to fill in the surveys. This lack of response
could be caused by many reasons but I believe that one of the main reasons is
that as people within my demographic are the same age as me they have a lot of
sixth form or college work to do so haven’t had time to fill them in.
The questions I asked in both surveys were straight to the
point so that I could get as much useful information as possible. The first
question I asked in both surveys was “Name/Sex/Age?” This is a very important
question because you need to be able to distinguish between what males and
females think of the product as it needs to appeal to both genders as there is
a very even split of gender in the pop/punk/rock audience. The next question on
the music video survey was “Would you watch the video again?” It was set out as
a simple yes or no answer so that it would be obvious to see what my audience’s
first impression of the video would be, out of the 7 people who completed the
survey 6 people said they would watch the video again. This is good to know as
it means overall it appeals to the majority of the target market, even when top
artists release new videos or music it will never appeal to everyone in the
genre as it is something new. The rest
of the questions I asked were about camera work, narrative and the
mise-en-scene, these questions were to be rated out of 5 so that I could get a
rough idea of what the audience thought of the finer points of the video.
Overall, the 3 questions got a very good rating, at least 4 or higher which
means that the majority of sections of my video appeal to my target market. The
narrative structure was the part the audience least understood, this is because
there wasn’t a really obvious narrative structure to my video as there wasn’t an
actual story but if I was to re make the video this is something I would
consider by adding a storyline with actors. This was a result I expected though
as there wasn’t much I could do to create a storyline with what I had minus the
actors. One of the last questions I asked regarding the music video was “What
are the best and worst parts of the music video?” I got some unexpected answers
such as “there was too many fireworks”. This surprised me quite a bit as the
fireworks were only shown during the chorus section, also many of the other
comments said that the fireworks were the best part, “The transition to the
fireworks for the chorus is the best part.” As this was a qualitative question
it allowed the target audience to write what they thought meaning the results
are more informative, but in a different way, to the previous quantitative
questions.
The survey for my print productions was very similar in its
layout and type of questions as I again used the mix of qualitative and quantitative
questions. The question I asked which, in my opinion, gave me the best results
about my print productions was question 6 “Do the CD panels or magazine advert
look like or remind you of any other productions?” This is because the answers
were referencing other pieces of work such as Paramore’s cover for Brick by
Boring Brick although some of the answers said the print productions were
unique. Overall when I was creating them I was trying to make them be as unique
as they possibly could be with slight influences to other similar bands, such
as how I laid out the track listing on the back similar to that of All Time Low
- Nothing Personal and the use of the woods like in Paramore’s video for
Decode. Another questions that I have managed to gain some useful information
from is question 5 “After seeing the CD panels and magazine advert, would you
consider buying the album or listening to the band more?” All of the people who
took the survey said that they would either buy the CD or listen to more music
from the band, this means I have captured the genre very well as it appeals to
the audience in the correct way - making them want to listen to the music and
buy the CD.
